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Google and Microsoft play game of Yahoo chicken

CNN - Oct 24, 2011

These are seriously ugly times for Yahoo, yet the struggling Internet company is getting courted like the prettiest girl in school.

Google (GOOG, Fortune 500) and Microsoft (MSFT, Fortune 500) are separately scrambling to finance a deal to buy the company, according to several news reports. Neither would actually buy Yahoo (YHOO, Fortune 500) outright, but the companies are looking to throw in a billion or two to help private equity groups buy the Internet conglomerate.

But what would two tech titans want with a has-been portal, which gave up on search, is losing its former stranglehold on the display advertising market, and just fired its CEO?

"This bidding can seem like high-stakes poker, but I see it more like bridge," said Carl Howe, analyst at Yankee Group. "Sometimes bridge players get higher scores by setting [defeating] their opponents than by winning the contract."

Read Full Article from CNN

- Posted: 2011-10-24 14:24:51


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