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Watch Out Apple iTV, Cisco Going For The Kill

Forbes - Mar 16, 2012

“Imagine a world where finding, enjoying, storing and moving content is easy. Because TV should be easy.” You would think these are the words from an Apple (AAPL) ad for its much speculated upcoming iTV.

You could not be more wrong. With a little help from Cisco Systems (CSCO), soon every player in the TV market will genuinely be able to make such a claim.

Who would have thought that Cisco would go for the kill even before Apple gives birth to iTV?

Cisco has announced that it will pay about $5 billion to acquire a British software company NDS Group.

NDS has a solid pitch, ‘An amazing user experience is critical to the operator’s success. Thanks to powerful MediaHighway® set-top box software and intuitive EPGS and UIs like the award-winning NDS Snowflake™ UI, NDS makes it easier for your customers to maximize their enjoyment and use more of the services you have to offer. The NDS Studio Design team will create a unique look and feel for your operation, or choose from a wealth of existing solutions.’

Read Full Article from Forbes

- Posted: 2012-03-16 12:10:39

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