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Target to Price-Match Online Competitors All Year

CNBC - Jan 8, 2013

One of the dominant themes of the 2012 holiday season was that it wasn't enough for brick-and-mortar retailers to honor the prices offered by their brick-and-mortar rivals, they also had to match online competitors like Amazon.com.

Target was one of the major retailers offering a holiday price-matching program, and Tuesday the discount retailer said its price-matching pledge won't end with the holiday season.

"We know that our guests often compare prices online," CEO Gregg Steinhafel said in a press release.

In fact, Target makes it easy for its customers to do so while they shop. The retailer offers free WiFi in its stores, making it easier for consumers with smartphones, tablets or laptops in tow to price compare in store.

Many analysts and retail watchers alike aren't entirely surprised by the decision to make the program permanent and they assume others will follow.

Read Full Article from CNBC

- Posted: 2013-01-08 13:23:48


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