Philip Morris To Test Marlboro Moist Smokeless Tobacco |
| Mediapost.com - Aug 22, 2007 |
PHILIP MORRIS USA, RICHMOND, VA.-BASED unit of Altria Group, is entering the moist smokeless tobacco--snuff--market this fall with Marlboro Moist Smokeless Tobacco. The product, which comes in cans, and "logs" of cans--not pouches--in original and wintergreen flavors, will be launched initially in Atlanta as a test market.
The company will aim for a mid-range price of $3 per can, midway between the highest-priced products and the lowest-priced products in the Atlanta market.
David Sutton, a spokesperson for the company, says the new product will arrive in mid- to late October, with promotional activity at retail, and via direct mail and Internet, with age verification. "The product will be merchandised in the smokeless tobacco category, but also on cigarette fixtures," he says, adding that the product will also be marketed at Marlboro.mst.com, with third-party age verification at the site.
Read Full Article from Mediapost.com
- Posted: 2007-08-22 09:13:56
| More Stock Investor Place Financial News |
 |
|
|
|
| Stock Investor Place Financial News Archive |
|
|
|
