Starbucks Appoints New Marketing Chief Amid Sales Woes |
CNNMoney.com - Sep 3, 2009 |
Starbucks Corp. (SBUX) appointed PepsiCo. Inc. (PEP) veteran Annie Young- Scrivner as its global chief marketing officer, while Starbucks veteran Michelle Gass will serve in the newly created role of president at its Seattle's Best Coffee business.
The Seattle-based coffee retailer has been trying to stem a slide in sales growth in recent years and, more recently, declines in customer traffic and sales receipts amid the recession.
Starbucks also has been looking at ways to boost sales and cut costs since Howard Schultz returned to the company as chief executive in January 2008. Since then, he has been closing stores, renegotiating rents, reducing the number of bakery suppliers and working to make stores run more efficiently.
Read Full Article from CNNMoney.com
- Posted: 2009-09-03 12:31:43
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