Starbucks instant coffee unveiled

Starbucks unveiled a brand of instant coffee Tuesday that the high-end chain says "will change the way people drink coffee."

The Seattle-based company will begin selling a "ready brew" coffee called Via at all of its U.S. locations in a move designed to tap a growing market for instant coffee.

"With a $21 billion global instant coffee business, and instant coffee representing 40% of overall global coffee sales, we believe Starbucks is uniquely positioned to capture a significant share of this market," said Starbucks chairman Howard Schultz, in a statement.

Read Full Article from CNNMoney.com

- Posted: 2009-09-29 14:27:28

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