Netflix Unveils Streaming-Only Plan, Price Increases

Netflix Inc. (NFLX) continued its shift from a DVD business to an online streaming service with the official launch of its first streaming-only subscription plan in the U.S.

The company, which says its customers now use its streaming service more than its DVD rent-by-mail service, also announced price increases for its DVD plans that could boost its profitability.

Netflix's embrace of online streaming reflects the widespread view that DVDs are being phased out by the rise of digital film distribution--a trend that has hurt film studios, which have relied on DVD retailing as a major source of their profits.

The website's latest move also could bolster the company's ability to provide a low-cost alternative to traditional cable or satellite TV subscriptions and to compete with other online video services, like Hulu LLC.

Read Full Article from Wall Street Journal

- Posted: 2010-11-22 12:19:30

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