Zynga putting its hopes in new batch of titles

Zynga on Tuesday will introduce the latest extension of its successful "Words with Friends" franchise, one of several new titles that Chief Executive Officer Mark Pincus describes as "the next generation of Zynga."

"Matching With Friends," the first non-word game in the "Friends" franchise, will be unveiled to reporters and financial analysts attending Zynga Unleashed, an event that's also a run-up to Sunday's fifth anniversary of the San Francisco company's first Facebook game.

"It's a preview of the next six months of highlights of what you can see from Zynga," Pincus said Monday.

Zynga's stock has dipped about 50 percent from its IPO price in December. The stock was stung by the failure of Facebook's IPO to soar as much as some investors had hoped.

Read Full Article from San Francisco Chronicle

- Posted: 2012-06-26 11:58:11

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