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Apple Shows Off a Taller, Thinner, Faster iPhone 5

Businessweek - Sep 12, 2012

We are here at the Yerba Buena Center for the Performing Arts, a San Francisco venue familiar to Apple-watchers as the site of many product events. The usual mix of edgy-yet-not-too-edgy pop and rock (think when U2 really tries to “get down”) fills the hall as most journalists train their eyes not on the stage in front of them, but the glow of laptops and smartphone screens.

And Tim Cook takes the stage, dressed as always in his trademark jeans and black, untucked oxford shirt. Apple (AAPL) events have a natural rhythm: we start with some low-level information and news about new stores, sales figures, etc. Cook is very excited about all this, but the rest of us are sticking to our knitting and waiting for the real news to be presented.

10:08 AM PT: We’re now getting a recap of Mac and MacBook product. Cook mentions that MacBook and MacBook Air notebooks are now No. 1 in sales in the U.S. Apple is not only wining the new wars, it’s going back in time and re-winning the old wars.

Read Full Article from Businessweek

- Posted: 2012-09-12 23:13:10

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