Ford Puts Focus on Fuel Efficiency

Ford Motor Co. unveiled its all-new Focus compact car on Monday, and a telling detail is a small bump on each of the vehicle's taillights.

These lips jut out just enough to interrupt the airflow around the back of the car, reducing turbulence and allowing the redesigned Focus to travel a bit farther on a tank of gas. Most customers might never notice, but it is the kind of detail Ford engineers now refer to as "one percenters"—tweaks that add up to increased fuel efficiency.

These incremental improvements are actually part of a larger plan launched by Chief Executive Alan Mulally when he arrived in 2006: introduce only the best-in-class cars and trucks.

Read Full Article from Wall Street Journal

- Posted: 2010-01-11 10:44:43

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