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Groupon Super Bowl commercial gains the wrong kind of attention

Chicago Tribune - Feb 7, 2011

Like many others watching the Super Bowl on Sunday, Lazaro Fuentes perked up when he saw images of Tibet on his TV screen, accompanied by narration about the region's human rights abuses under China's communist rule.

"I thought, 'Oh neat, this is a cool ad in the middle of the Super Bowl. How thoughtful,'" said Fuentes, 42, of New York. "And then all of a sudden, it was like I got punched in the face."

The "punch" came via the ad's cut to actor Timothy Hutton, who suddenly ended his plaintive monologue about how Tibet's "very culture is in jeopardy" to state brightly that Tibetans "still whip up an amazing fish curry," and that he saved money at a Chicago Himalayan restaurant via online daily deal provider Groupon.

Read Full Article from Chicago Tribune

- Posted: 2011-02-07 23:01:51


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