DoubleClick sales rumors heating up

Rumors swirled at press time last week that Microsoft Corp. was close to acquiring DoubleClick, a New York-based ad serving and marketing technology company.

According to several sources, DoubleClick has been working with investment bank Morgan Stanley to explore a variety of options, including going public.

Neither Microsoft nor DoubleClick would comment on the speculation of an imminent deal, first reported in The Wall Street Journal. But observers said that DoubleClick has been on the block for a while.

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- Posted: 2007-04-02 10:52:30

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