Nestlé buys Gerber baby foods for $5.5bn

Nestlé has agreed to buy Gerber, the American baby-food brand, from Novartis for $5.5 billion (£2.8 billion) in cash, finally cementing its position as a world leader in foods and other products for babies, infants and toddlers.

Buying Gerber, thought to have been on Nestlé's wish list for a decade, immediately catapults the Swiss sweets and drinks maker to the top of the US market, the world's biggest for baby foods.

With annual sales approaching £4.15 billion, it also gives Nestlé Nutrition sizeable scale in infant, healthcare and "performance" nutrition products, with a dedicated North American sales force.

Read Full Article from Times Online

- Posted: 2007-04-12 09:53:32

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