Google plans ad 'overlays' for some YouTube videos |
| USA Today - Aug 22, 2007 |
Internet giant Google has finally figured out a way to make money off its $1.6 billion acquisition of video-sharing site YouTube.
On Tuesday, it unveiled its InVideo advertising program — a vehicle for marketers to reach YouTube's 130 million viewers. Trial sponsors include 20th Century Fox (NWS), Warner Music (TWX) and BMW.
Here's how it works: Sponsors and video publishers apply to participate at youtube.com/advertiser. Ad sponsors design a campaign that will appear on certain YouTube clips. The ads appear not as traditional 30-second "pre-rolls" but as "overlays" — which look a lot like the little messages that run at the bottom of TV screens.
Fifteen seconds into a video, viewers are invited to click on the ad. If they choose to do so, the clip is paused and the ad is shown in the video window.
Giving viewers a choice about viewing an ad appealed to automaker BMW. "This is much less disruptive," says Rinku Mahbubani, interactive media supervisor for ad agency GSD&M, which handles advertising for BMW.
Read Full Article from USA Today
- Posted: 2007-08-22 09:20:05
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